MINTED LOCAL

BRAND, ENVIRONMENT, RETAIL EXPERIENCE

Minted's first-ever brick-and-mortar store, Minted Local, in the heart of San Francisco’s bustling Union Square neighborhood. The shop invites passers-by into its cozy, whimsical atmosphere, bringing the e-commerce company’s products to life by featuring art, home goods, and stationery from Minted’s community of independent artists and designers, with an emphasis on California-based artists.

The shop seamlessly integrates Minted's established lifestyle brand into an entirely new experience. In addition to encouraging customers to take it easy in the cafe lounge seating by the registers, the space is also built to host unique creative opportunities: upcoming features include workshops, artists-in-residence programs, styling services, and interactive crafts to entertain the whole family.

Photos by Adrian Gregorutti